Revitalizing 1251 Avenue of the Americas: Digital Content Strategy & Management
When Mitsui Corporation undertook the renovation of the former Exxon Building at 1251 Avenue of the Americas in NYC, they faced the challenge of transforming an outdated property into a desirable, modern workplace.
Our Approach
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Strategy First
Bravo Media developed and implemented a multi-faceted content strategy designed to:
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Enhance the building’s brand identity through cohesive visual storytelling​
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Create engaging, relevant content for tenants and visitors​
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Deliver practical information including weather updates, transit schedules, and traffic reports
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Recognize seasonal changes and key holidays with timely, appropriate content
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Ongoing Outcomes
The partnership delivered significant outcomes:
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Immediate enhancement of the building’s appeal and perceived value
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Increased tenant satisfaction documented through surveys
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Expansion of the digital network to include additional displays
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Development of a valuable content library over five years
01
A Fresh Start
When Mitsui Corporation undertook the renovation of the former Exxon Building at 1251 Avenue of the Americas in NYC, they faced the challenge of transforming an outdated property into a desirable, modern workplace.
A key component of this transformation was the installation of a comprehensive digital display network featuring large-format LED screens throughout the building’s public and shared spaces.
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Screen Time
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Following strategy development, our team produced a comprehensive “Day One” content package to launch the network with impact.
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We then transitioned to ongoing content management with quarterly updates, ensuring displays remained fresh and engaging.
