The Tax Arcade
U.S. Tax Summit | KPMG
CLIENT: KPMG
LOCATION: Fontainebleau | Miami, FL
PROJECT TYPE: Activation
EVENT: Conference
BRIEF: Each year, KPMG hosts its U.S. Cross-Border Tax Conference in Miami—a high-profile event featuring keynotes, sessions, and networking. This year, they sought a fresh, interactive experience to energize attendees and highlight their Digital Gateway platform.
OUR APPROACH
01 Strategy
Make Taxes Fun
Bravo Media developed a fully custom retro video arcade built around the theme: Classic Games, Reimagined by KPMG. Our goals:
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Increase engagement between sessions
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Spark interest in the Digital Gateway platform
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Deliver fun, branded content with meaningful interaction
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Track participation and drive repeat visits
02 Design
Retro, Remixed
We rebuilt classic arcade games from scratch—each one redesigned through the lens of KPMG’s business:
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Pac-Man became Ms. Taxman
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Donkey Kong became Data Kong
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Space Invaders became Gen AI Invaders
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And more—each incorporating KPMG messaging, visuals, and inside references
We also built a custom badge scanner, allowing attendees to scan in, track their scores, and compete on daily leaderboards with real prizes at stake—boosting foot traffic and fueling friendly competition throughout the event.
03 Impact
Taxers Turned Gamers
The arcade was more than a nostalgic hit—it became a centerpiece of the conference.​
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Over 4,000 plays logged across three days
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KPMG teams used the space as a soft-touch networking zone
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5x increase in meeting requests compared to the previous year
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High scores became bragging rights—and a perfect icebreaker
