Modernizing a Classic
Revitalizing 1251 Avenue of the Americas
CLIENT: Mitsui Corporation
LOCATION: 1251 Avenue of the Americas
PROJECT TYPE: Digital + Displays
BRIEF: Transforming an outdated property into a desirable, modern workplace
OUR APPROACH
01 Strategy First
A New Identity
Bravo Media developed and implemented a multi-faceted content strategy designed to:
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Enhance the building’s brand identity through cohesive visual storytelling
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Create engaging, relevant content for tenants and visitors
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Deliver practical information including weather updates, transit schedules, and traffic reports
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Recognize seasonal changes and key holidays with timely, appropriate content
02 Design
Screen Time
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Following strategy development, our team produced a comprehensive “Day One” content package to launch the network with impact.
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We then transitioned to ongoing content management with quarterly updates, ensuring displays remained fresh and engaging.
03 Impact
Ongoing Outcomes
The partnership delivered significant outcomes:
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Immediate enhancement of the building’s appeal and perceived value
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Increased tenant satisfaction documented through surveys
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Expansion of the digital network to include additional displays
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Development of a valuable content library over five years
