Elevating Daiwa Capital Management’s Midtown HQ: Content Creation & Support
Daiwa Capital Management relocated its U.S. headquarters from the Financial District to Midtown Manhattan. The new office featured two high-end LED displays but lacked a clear strategy to turn them into meaningful communication tools.
Our Approach
01
A Strategic Opportunity
When Daiwa Capital Management relocated its U.S. headquarters from the Financial District to Midtown Manhattan, it marked a new chapter for the firm.​
The new office featured two high-end LED displays—one in reception and one in a multipurpose space—but lacked a clear strategy to turn them into meaningful communication tools.
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Bravo Media was engaged to change that.
02
Plan to Impact
Our team led a comprehensive digital display strategy focused on:
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Aligning content with Daiwa’s global financial leadership, Japanese heritage, and NYC presence
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Defining distinct roles for each display—public storytelling vs. internal engagement
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Developing modular, branded templates and content schedules for flexibility and ease-of-use
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Building a scalable, intuitive CMS setup within AppSpace
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Supporting seasonal updates, personalized messaging, and functional, ambient content
03
Seamless Integration
We implemented a robust AppSpace CMS setup that included:
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Custom content templates for quick staff updates
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Dayparting and strategic scheduling for different audiences
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Event-specific playback overrides
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Scalable workflows for quarterly content refreshes
04
Ongoing Outcomes
Since launch, the program has delivered:
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Immediate impact on visitor experience and brand perception
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Increased employee engagement and usage of the multipurpose space
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A growing library of modular, brand-aligned content
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High flexibility for seasonal updates, events, and VIP visits
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Positive feedback from both internal teams and clients
