Leveling Up at the KPMG Cross-Border Tax Conference
Each year, KPMG hosts its U.S. Cross-Border Tax Conference in Miami—a high-profile event featuring keynotes, sessions, and networking. This year, they sought a fresh, interactive experience to energize attendees and highlight their Digital Gateway platform.
Our Approach
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Strategy First
Bravo Media developed a fully custom retro video arcade built around the theme: Classic Games, Reimagined by KPMG. Our goals:
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Increase engagement between sessions
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Spark interest in the Digital Gateway platform
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Deliver fun, branded content with meaningful interaction
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Track participation and drive repeat visits
A Taxing Challenge
Each year, KPMG hosts its U.S. Cross-Border Tax Conference—a high-profile gathering of clients and prospects featuring keynotes, sessions, and networking.
For their Miami event, they wanted to add something different: an interactive experience that would keep energy high between sessions and spotlight their digital offering, KPMG Digital Gateway.
The ask? Make it fun, on-brand, and unforgettable.
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The Approach
We rebuilt classic arcade games from scratch—each one redesigned through the lens of KPMG’s business:
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Pac-Man became Ms. Taxman
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Spy Hunter became Compliance Hunter
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Space Invaders became Gen AI Invaders
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And more—each incorporating KPMG messaging, visuals, and inside references
We also built a custom badge scanner, allowing attendees to scan in, track their scores, and compete on daily leaderboards with real prizes at stake—boosting foot traffic and fueling friendly competition throughout the event.
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Game Time
The arcade was more than a nostalgic hit—it became a centerpiece of the conference.
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Over 4,000 plays logged across three days
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KPMG teams used the space as a soft-touch networking zone
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5x increase in meeting requests compared to the previous year
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High scores became bragging rights—and a perfect icebreaker
