Illuminating the NFL Network Studio at SoFi Stadium
Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
Our Approach
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Strategy First
Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
The creative directive?
Use projection to transform this sculptural element into a dynamic visual experience—visible on broadcast and unforgettable in person.
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Impact By Design
This project exemplifies Bravo’s multidisciplinary approach—fusing content, hardware, and spatial storytelling into a single unforgettable experience.
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Created a studio centerpiece that’s now a focal point of NFL broadcasts
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Delivered a one-of-a-kind blend of architecture, technology, and media
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Set a new benchmark for how projection can be used in live studio environments
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Reinforced Bravo’s reputation for delivering ambitious, boundary-pushing solutions
01
The Game Day Challenge
Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
The creative directive? Use projection to transform this sculptural element into a dynamic visual experience—visible on broadcast and unforgettable in person.
03
The Approach
After testing numerous materials and technologies, Bravo engineered a solution using custom-built privacy glass panels—each capable of switching from transparent to opaque in milliseconds.
These panels were integrated into the football’s structure and paired with a system of eight synchronized projectors and custom control software.
The system allowed each panel to shift opacity just before being illuminated, creating the illusion of light and motion appearing from within the sculpture itself. The effect was both technically stunning and visually iconic.
