Illuminating the NFL
Network Studio at SoFi Stadium
CLIENT: NFL
AGENCY: Jack Morton
LOCATION: SoFi Stadium
PROJECT TYPE: Experience Center
BRIEF: Bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
OUR APPROACH
01 Strategy
It's Game Time
Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
The creative directive? Use projection to transform this sculptural element into a dynamic visual experience—visible on broadcast and unforgettable in person.
02 Design
Engineering Solutions
After testing numerous materials and technologies, Bravo engineered a solution using custom-built privacy glass panels—each capable of switching from transparent to opaque in milliseconds.
​​
These panels were integrated into the football’s structure and paired with a system of eight synchronized projectors and custom control software.​
The system allowed each panel to shift opacity just before being illuminated, creating the illusion of light and motion appearing from within the sculpture itself. The effect was both technically stunning and visually iconic.
03 Impact
Impact by Design
This project exemplifies Bravo’s multidisciplinary approach—fusing content, hardware, and spatial storytelling into a single unforgettable experience.
​​
-
Created a studio centerpiece that’s now a focal point of NFL broadcasts
-
Delivered a one-of-a-kind blend of architecture, technology, and media
-
Set a new benchmark for how projection can be used in live studio environments
-
Reinforced Bravo’s reputation for delivering ambitious, boundary-pushing solutions
