Transforming ProShares’ New HQ with Real-Time Financial Art: Data Visualizations & Integration
Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set.
Our Approach
01
A Bold New Beginning
When ProShares built their new headquarters in Washington, D.C., they set out to create an environment that reflected their innovative leadership in financial products, including ETFs.
The centerpiece of the space was an ambitious architectural feature: a large-format LED display suspended above a two-story atrium and open stairway—a stunning focal point visible from nearly every part of the reception area.
But with no clear strategy for how to activate this distinctive display, ProShares turned to Bravo Media.
02
A Vision for Success
Bravo Media partnered with ProShares to design and implement a custom digital experience that would:
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Utilize real-time financial market data to generate animated content
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Visualize insights into specific financial products through motion and metaphor
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Maintain brand consistency while creating dynamic, ambient visual impact
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Ensure data security and accuracy through custom integrations
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Deliver a flexible, scalable content system managed in real time
03
The Approach
Our team tackled this challenge from three key angles:
Architectural Integration
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Content was tailored to the display’s vertical position and multi-floor visibility, ensuring clear, balanced visuals from all angles.
Secure Data Handling
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We built a secure pipeline with ProShares’ IT team to transform real-time market data into compliant, pre-approved visuals.
Branded Design Language
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Animations were designed to reflect ProShares’ identity—clean, modern, and data-driven.
04
Ongoing Outcomes
The project delivered immediate and lasting results:
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Elevated the HQ lobby into a powerful, living expression of the brand
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Provided staff and clients with a visual talking point tied directly to ProShares’ core expertise
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Reinforced innovation and market relevance through real-time storytelling
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Strengthened employee pride and visitor impressions
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Created an adaptable system that can scale with future content goals
