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Have a brand experience, activation, or immersive environment in mind? Get in touch with Bravo Media's NYC team at 145 W 28th St or info@bravomedia.com. Contact 145 W 28th St., New York, NY 10001 212-563-0054 info@bravomedia.com @bravomedianyc First Name Last Name Email Message SEND

Illuminating the NFL Network Studio at SoFi Stadium CLIENT: NFL AGENCY: Jack Morton LOCATION: SoFi Stadium PROJECT TYPE: Experience Center BRIEF: B ring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set. OUR APPROACH 01 Strategy It's Game Time Jack Morton Worldwide and the NFL tapped Bravo Media to help bring a bold architectural centerpiece to life inside the NFL Network’s new studio at SoFi Stadium: a massive glass-and-steel football structure suspended above the set. The creative directive? Use projection to transform this sculptural element into a dynamic visual experience—visible on broadcast and unforgettable in person. 02 Design Engineering Solutions After testing numerous materials and technologies, Bravo engineered a solution using custom-built privacy glass panels—each capable of switching from transparent to opaque in milliseconds. These panels were integrated into the football’s structure and paired with a system of eight synchronized projectors and custom control software. The system allowed each panel to shift opacity just before being illuminated, creating the illusion of light and motion appearing from within the sculpture itself. The effect was both technically stunning and visually iconic. 03 Impact Impact by Design This project exemplifies Bravo’s multidisciplinary approach—fusing content, hardware, and spatial storytelling into a single unforgettable experience. Created a studio centerpiece that’s now a focal point of NFL broadcasts Delivered a one-of-a-kind blend of architecture, technology, and media Set a new benchmark for how projection can be used in live studio environments Reinforced Bravo’s reputation for delivering ambitious, boundary-pushing solutions