Making Headlines at SXSW:. Capital One’s AI Photo Booth
Bravo Media was tapped by an experiential agency to develop a standout interactive experience for Capital One and Inc. Magazine at their branded HQ during SXSW. The goal: create buzz, foster engagement, and amplify brand visibility through a unique, shareable activation.
Our Approach
01
Frontpage Exposure
Bravo Media was tapped by an experiential agency to develop a standout interactive experience for Capital One and Inc. Magazine at their branded HQ during SXSW.
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The goal: create buzz, foster engagement, and amplify brand visibility through a unique, shareable activation.
02
Strategy First
To help Capital One and Inc. Magazine stand out at SXSW, Bravo Media created a custom AI-powered photo booth that turned guests into cover stars. The goal was to drive engagement, spark social sharing, and reinforce both brands’ focus on innovation and entrepreneurship.
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Key features included:​
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A quick questionnaire created personalized, aspirational headlines for each guest.​
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High-quality portraits were framed in a custom Inc. Magazine cover layout.​​
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Covers were delivered on the spot via unique QR codes, ready to share on social.​
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The result was a fun, high-traffic activation that blended personal storytelling with brand power.
03
Impact Happens
The activation succeeded in transforming attendees into active brand ambassadors, significantly elevating the presence of Capital One and Inc. Magazine at SXSW.
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Nearly 1,000 custom covers created over three days
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High engagement and social reach through attendee shares
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Long lines and consistent buzz throughout the festival, boosting brand visibility
