Elevating the Experience at T-Mobile Arena
T-Mobile wanted to enhance the fan experience at their namesake arena in Las Vegas—but without major construction, long timelines, or permanent hardware installation. The goal was to add visual impact and interactive moments in a way that was flexible, efficient, and uniquely on-brand.
Our Approach
02
Strategy First
Bravo Media was brought in to identify and execute high-impact, low-infrastructure solutions. Our goals:
-
Enhance underutilized spaces using projection instead of LED or LCD
-
Create branded interactive moments to drive guest engagement
-
Minimize integration time and avoid structural modifications
-
Open up new opportunities for dynamic messaging and sponsorship
04
Impact By Design
-
This project showcases Bravo’s ability to blend creativity with constraints, delivering powerful activations that are as nimble as they are impactful.
-
-
High visitor engagement, with long lines for the Selfie Slot Machine
-
Rapid install timeline with no construction required.
-
Opened up a new media zone for branded content and paid sponsors
-
Added personality and energy to previously unused architectural space
01
Going Big in Las Vegas
T-Mobile wanted to enhance the fan experience at their namesake arena in Las Vegas—but without major construction, long timelines, or permanent hardware installation.
The goal was to add visual impact and interactive moments in a way that was flexible, efficient, and uniquely on-brand.
03
The Approach
Bravo conducted a full site survey and quickly identified the undersides of arena escalators—a high-traffic, high-visibility zone—as an ideal canvas for projection mapping.
We designed and installed a projector-based content system that delivered vibrant media, sponsor messaging, and real-time information, all without altering the physical space.
Next, we developed the Selfie Slot Machine, a custom-built interactive experience where guests pulled a physical lever to trigger:
-
A live selfie capture
-
Instant projection of their photo on a massive wall in the arena concourse
-
A fun, branded T-Mobile photo frame, instantly shareable
