Bloomingdale's - Wrap It Up

2020
DOOH + Interactive

Custom giftwrap on demand

Personalized gifts are always a hit during the holidays. To enhance holiday shopping Bloomingdales offered guests the opportunity to create beautiful, one-of-a-kind customized giftwrap with photos from their phone.

A custom iPad app along with onsite printing delivered hundreds of sheets of personalized paper to delighted shoppers. Used for Christmas, Mother's Day and events this activation also served as a sponsorship opportunity.