Krispy Kreme - Doughnut Theater

2019
Projection Mapping - Content Management System - Custom Content
The Client
Krispy Kreme
The Ask

Create an in-store experience as dazzling as the flagship’s prime Times Square location.

The Outcome

We developed the “Doughnut Theater Experience” shining a light, and a lot of projectors, right on to the doughnut making process.  

Guests are delighted by the Doughnut Theater Experience: Five custom sequences featuring motion-tracked doughnuts, a mesmerizing glaze waterfall, and an interactive background layered with amazing animations and set to original music. 

Our advanced projection technology brings the doughnut making process to life right before your eyes.