Krispy Kreme - Doughnut Theater

2019
Projection Mapping - Content Management System - Custom Content

"Only in New York do doughnuts get to be the stars of their own Broadway show."

Flagships always get special treatment and for a flagship in Times Square you pull out all the stops. To showcase the magic of the Krispy Kreme process we created The Doughnut Theater Experience bringing to life the entire making a Krispy Kreme.

Animated projections combined with original music deliver five unique visual takeover events. Custom software tracks and projects on individual doughnuts as they travel the production line. A unique content management system allows in-store control with multiple protected levels of access.