Mercedes - Interactive Event

2022
INTERACTIVE + PROJECTION MAPPING + APP DEV

A super activation with a Mercedes supercar.

Mercedes wanted to engage and amaze a VIP guest list with their latest convertible. Plus, they wanted shareable moments ready for social sharing. We delivered a custom interactive experience allowing guests to "paint" right on the car.

The renovated concourse reopened with 18 custom scenes including data-driven and generative content. Content changes dependent on date, data, season, and date.‍ Phase two will including incorporation of motion sensors and synchronized audio.

Nas was there!