Revlon - Times Square Display

2020
DOOH + Interactive
The Client
Revlon
The Ask

Garner the attention of the crowds in Times Square while surrounded by numerous larger and brighter billboards.

The Outcome

Bravo produced the very first Kiss Cam in Times Square providing lucky participants the chance to see themselves larger than life in a giant red lipstick heart.

The popularity of the display caused so much pedestrian congestion that it eventually had to be retired but not before Revlon racked up millions of impressions IRL and online.