Mitsui Corp. - Digital Displays


A fresh look for significant skyscraper in midtown NYC.

The historically significant "Exxon Building" underwent a major renovation including 8 large LED displays in the main lobby. The objective was to engage a diverse mix of tenants, guests and public transit riders passing through the space.‍

The renovated concourse reopened with 18 custom scenes including data-driven and generative content. Content changes dependent on date, data, season, and date.‍ Phase two will including incorporation of motion sensors and synchronized audio.